GDPR: Fifth of customers refuse to share personal data in 2018

zarina
Posted: 11/08/2017

New research reveals that nearly a third of consumers are reluctant to share more than their name and email address with brands.

The General Data Protection Regulation (GDPR) is set to come into force in May 2018, and will affect companies that have customers in EU countries (even if the organisation isn’t based there). There will be stricter rules on data collection and how personal information is processed, stored and used – with severe penalties for those breaching the new rules.

zarina
Posted: 11/08/2017