Customer Experience Trends in Nordic Financial Services: Where Should Organisations Invest?

richard-de-silva
Posted: 05/16/2016
Company: CX Network

The Nordic financial industry has awoken to the importance of customer experience being the key competitive differentiator.

As with the global industry, the region has seen increased commoditisation around the consumer-side of the product, increased realisation that customers are becoming more fluent with their understanding of the financial products, and recognition that it needs to optimise this relationship.

richard-de-silva
Posted: 05/16/2016
Company: CX Network