5 GDPR myths busted

zarina
Posted: 11/29/2017

Do you really need consent for every customer communication when the new regulation comes into force?

With the General Data Protection Regulation (GDPR) set to come into force on 25 May 2018, there is a lot of chatter in the industry about what the new rules actually mean for marketers and customer experience practitioners handling personal customer data.

But what is true and what is sensationalist fiction?

zarina
Posted: 11/29/2017