Forrester research: Drive business growth with great customer experience

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Posted: 03/19/2018

How does a customer’s loyalty drive your business growth? Forrester shows the value of CX investment.

Forrester reports that 50 per cent of customer experience (CX) professionals can’t determine what an improvement in customer experience is worth to their business.

To help illustrate the value, the research firm analysed data from their CX Index to understand the impact of a one-point increase in CX Index scores for companies across 17 industries.

This report highlights:

CXN logo small
Posted: 03/19/2018