Rooms To Go case study: Creating digital experiences to enhance the in-store experience

CXN logo small
Posted: 03/20/2018

Rooms To Go is a major US independent furniture retailer. The company employs nearly 7000 members of staff across 11 US states and turning over $1.5 Billion in sales, annually.

Since its inception in 1991, Rooms To Go has offered customers the opportunity to purchase an entire room for their home; everything from furniture, accessories right down to décor items is made available.

To compliment the customer focused in-store experience, Rooms To Go provides a sophisticated online operation.

Download this case study for:

  • The challenge of moving a bricks-and-mortar experience into the digital space
  • The technical landscape, from the customer data model to access with feedback loops
  • Understanding user behaviour through CX analytics and machine learning
  • The key of actionable real-time information
To continue viewing this content please fill out the form below and become an CX Network member.
Already a CX Network member? Sign in below to download.

By entering in your information and submitting the form, you give the sponsor permission to contact you regarding their product and you agree to our User Agreement, Privacy Policy, and Cookie Policy.

CXN logo small
Posted: 03/20/2018