CX TALK: How Philips Engages With Customers on a Human Level in a Digital World

Contributor:Tania Silva-Jones
Posted: 10/18/2016

Anouk Vastert is the Global Director Transformation, Marketing & Digital at Philips Consumer Care. In this interview from the Digital Marketing Exchange she discusses:

  • Building loyalty within the any time, anywhere, any place principle
  • How to engage with customers on a human level in a digital world
  • The challenge of undergoing a company-wide culture change
  • The changing role of the marketer in a digital world
  • Emerging solutions that support the digital marketing industry
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Contributor: Tania Silva-Jones