CX TALK: Manulife on Personalisation vs Automation

Posted: 05/16/2017

Jeronimo De Miguel is the VP, Branding & Creative at Manulife. In an interview at the Customer Experience Exchange for Financial Services: US he spoke about:

  • Creating a brand image that delights customers in an industry that struggles with trust building
  • How to develop employee brand-ambassadors
  • The opportunities and challenges within personalisation vs automation
  • The changing customer experience landscape in North America

Watch his full interview below.

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