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Miruna Mitranescu is Aircall's customer-oriented content marketing manager. She is keen in sharing her passion of content, marketing and everything customer related. She is a strong believer that in a company everybody needs to talk to customers and have a customer centric mindset. On the Aircall blog she shows how any company can implement, develop and succeed at the customer-first approach.

Customer experience, as any business phenomenon, has been disrupted over the past years. Start-ups strive to align customer happiness and brand values and the SaaS revolution has changed the way customer lifecycle is approached, measured and valued. Customers are now more than ever an asset to the company. Customer experience has undergone a...Full Article »