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Interviews

14 results
of 2
October 25, 2015 by Zarina de Ruiter
zarina
Interview with the VP, Global Voice of Customer at American Express about the importance of collecting and analysing customer feedback to optimise the customer experience.
Tags: interview | financial services | voice of the customer | voc | Customer Experience
October 15, 2015 by Zarina de Ruiter
zarina
Interview with Kathryn O’Brien, Customer Service Director at First TransPennine Express, about industry challenges, the importance of personalisation and changes driven through digital disruption.
Tags: customer service | interview | travel | railways
September 20, 2015 by Maya Fowell
Maya Fowell
Interview with, Attila Kun, the Head of Conversion Management at Novomatic about the cross-conversion approach that aims to increase customer retention, improve the experience of the customer across multi-channel platforms and promote brand awareness.
Tags: interview | cross-conversion | digital | brand | multichannel | retention
August 24, 2015 by Zarina de Ruiter
zarina
Reuben Arnold, Senior Vice President – Marketing & Customer Experience at Virgin Atlantic, discusses providing memorable experiences for customers on the ground and in the air.
Tags: marketing
14 results
of 2